Valuation Range
A realistic low, middle, and high estimate built from revenue, profit, industry, and size — an honest starting point, not a false exact number.
Your guided exit-preparation assistant
What is your business worth? And is it ready to sell?
ExitPulse is more than a calculator. It gives you a realistic value range, a sale-readiness score, and clear next steps — so you see your business the way buyers do, long before you talk to one.
The five big questions
Every exit starts with answers
Most owners know their revenue and profit. ExitPulse answers what buyers actually ask.
- What is my business roughly worth?
- How ready is my business for a sale?
- How attractive is my business to buyers?
- What financial adjustments could improve my valuation?
- What should I prepare before going to market?
What you get
Everything you need to sell well
One workspace that turns your financials and operations into a credible, buyer-ready story.
Readiness Score
Simple yes/no questions score how prepared you are for a sale — and show what's strong, what's weak, and what to fix first.
Buyer Attractiveness
See your business through a buyer's eyes — growth, recurring revenue, owner dependence, risk — and which buyer types fit you best.
EBITDA Normalization
An add-back calculator that turns reported profit into normalized earnings, so buyers value your true earning power.
AI-Generated CIM
Draft a Confidential Information Memorandum section by section, and organize your story before speaking with advisors or buyers.
Benchmarks & Progress
Compare margins, readiness, and multiples against anonymized peers — and watch your valuation improve as you close the gaps.
How it works
From confusion to exit-ready
Exit preparation is not a one-day task. ExitPulse turns it into simple steps and tracks your progress over time.
Share your profile
Business name, industry, size, revenue, and profit. That's all it takes to start.
See your numbers
Get your valuation range, readiness score, and buyer attractiveness in minutes.
Close the gaps
AI coaching explains what buyers will notice, what will reduce your value, and how to fix it.
Go to market prepared
Normalized financials, a buyer-ready CIM, and a clear story — prepared, positioned, and priced right.
Who it's for
Built for owners, not M&A experts
Everything is explained in simple steps — whether you plan to sell next year or just want a more sellable business.
Freelancers
Small business owners
Mid-market owners
Founders preparing for acquisition
Owners improving exit value
Pricing
Start free. Upgrade when you're serious.
Simple plans that scale from a first estimate to a full go-to-market package.
Free
$0/mo
A valuation estimate to get your bearings.
- Valuation estimate
- Limited readiness check
- 5 AI credits / month
- Ad-supported
Pulse
$19/mo
Full valuation and readiness, ad-free.
- Full valuation & readiness
- Buyer attractiveness
- Value tracking & peer benchmarking
- AI readiness coaching
- 50 AI credits / month
Popular
Explorer
$49/mo
Pulse plus AI coaching and CIM sections.
- Everything in Pulse
- CIM section generation
- 200 AI credits / month
Best value
Prep
$99/mo
Everything to get fully market-ready.
- Everything in Explorer
- Financial normalization
- Full CIM PDF export
- 1,000 AI credits / month
- Priority support
Pre-Market
$499one-time
A done-for-you package to hit the market.
- Complete CIM package
- Advisor-ready financials
- Buyer outreach templates
- 60-min strategy call
- 250 AI credits included
One AI credit is one AI request. CIM section generation uses 5 credits and full CIM generation uses 15. Allowances reset monthly and do not roll over.
Your exit starts with a number. ExitPulse is coming soon.
Launching soon on iOS and Android — run a valuation and see exactly what stands between you and a stronger offer.